The Sleep Council sponsor this yearly promotion.
Beds are often a neglected part of our lives and yet we spend a third of our lives in one.
By raising awareness, the Sleep Council hope to encourage people to buy a new bed on a regular basis and help the Nation to sleep better as a result.
SEVEN REASONS TO BUY A NEW BED NOW
1. Because, with all the worries and concerns we are experiencing during this downturn, getting a good night’s sleep is more important than ever.
2. Because, an increasing body of evidence indicates a good night’s sleep is the best way to ward off illness, and keep on top of all the mental challenges you might be facing.
3. Because, if you’re cutting back on going out, you might well be spending more time than ever in bed – and it had better be comfortable.
4. Because if you’re sleeping on an uncomfortable bed, you could be getting up to an hour’s less sleep than you could be on a comfortable new bed.
5. Because your bed gets more use than any other household item you own but because it doesn’t actually break down, it’s not so obvious when it’s stopped performing properly. Laboratory tests simulating bed normal wear and tear over 10 years shows deterioration in performance of up to 75%.
6. Because, right now (March is National Bed Month!) there’s never been a better time to track down a bargain bed – with offers of up to 50% or more discounts or additional extras such as free pillows, duvets, headboards or – better still – extra space (King size 5fts for the price of a standard 4ft 6in double)
7. Because what other significant investment you make right now for your health and wellbeing costs as little as 15p per night. That’s less than 2p per person per night for every £100 you spend on a new bed and keep for the next seven years.